20 Jul 1. Imagine, you are Wendy’s Vice President of Inte
1. Imagine, you are Wendy’s Vice President of International Expansion who is researching countries in Africa to potentially open Wendy’s stores. Wendy’s has struggled in its foray into international markets, and has had many failures. You’d really like to come up with a great plan that works this time, and maybe get a promotion and a bonus. However, International business expansion begins with research to form a list of criteria to use in making a decision making. To do that, you need to do some research to get started.2. Review the list of countries in the file below, choose one from each column (a total of three) and research them using the Country Profile tab on the library link. Answer the following questions for each country.3. Would it be possible to open a Wendy’s in this country, have it be functional, safe and profitable? What problems does this country present as a location for a business? What problems does this country present for a Wendy’s restaurant? What benefits would there be in choosing this country? Think beyond profits and competition. Do you think the country is a possible location or not for expansion? Post your findings on the forum. 10 points.
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