22 Aug (1 PAGE) Consider the Target Market, Competition, Core Strateg
(1 PAGE)
Consider the Target Market, Competition, Core Strategy, and Communications & Promotions when making a decision on how pricing will be determined.
- Provide a brief introduction of the Honda Car Company .
- Discuss what pricing objectives you would consider for your product/service.
- Identify the pricing objective and strategy you will ultimately choose and explain why.
Reference
Core Concepts of Marketing- Chapter 9 Pricing the Product (PDF)
“5 Marketing KPIs You Cannot Measure but Should Care About” – Nicole Rodrigues
http://www.marketingjournal.org/5-marketing-kpis-you-cannot-measure-but-should-care-about-nicole-rodrigues/
(1 PAGE)
Perceived Value
Not all benefits or costs can be quantified in dollars. A product’s aesthetic appeal, extra technical support, and reputation are harder to quantify in economic terms, yet they can have a profound impact on customer perceptions of value.
- Provide a brief introduction of Honda Car Company .
- Discuss ways you can improve perceived customer value.
- Analyze how psychological motives help shape emotional benefits and customer perceptions of value.
- Analyze how the personality of an endorser shapes the emotional benefits of the product.
Reference
Core Concepts of Marketing- Chapter 9 Pricing the Product (PDF)
“5 Marketing KPIs You Cannot Measure but Should Care About” – Nicole Rodrigues
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