23 Aug 1. Read “Deceitful Spammer or Market
1. Read “Deceitful Spammer or Marketing Genius?” and write about the article in 200 words and complete the questions at the end of the case study.
Discussion Questions:
- Describe the ethical dilemma or dilemmas Rachel faced. (200 words)
- Do you think Rachel’s boss’ “Cindy Anderson” strategy is ethically acceptable? Why or why not? (200 words)
- What is Rachel’s obligation to her customers and what are Rachel ‘s obligations to the company? (200 words)
- What do you think is the most important factor in how Rachel responded to the situation: That she thought the proposed “Cindy Anderson” strategy was deceitful or that she thought the strategy would cost the company customers? (200 words)
2. Explain the impact of private equity firm acquisition of manufacturing and retail firms. (800 words)
Use at least two (2) academically reviewed journal articles as research for your response
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