24 Jan 71) Minimizing pollution from production and all e
71) Minimizing pollution from production and all environmental impacts throughout the full product life cycle is called ________. A) green marketing B) design for environment (DFE) C) product stewardship D) environmental sustainability E) pollution prevention72) ABC, Inc. is currently designing a new product line with the goal of making each product easy to recover, reuse, or recycle. ABC, Inc. hopes to recover many of these products when they reach the end of their lifecycle and reuse components in new products. ABC, Inc. is in the ________ stage of environmental sustainability. A) pollution prevention B) new clean technology C) product stewardship D) beyond greening E) sustainability vision73) ________ involves thinking ahead in the design stage to create products that are easier to reuse, recycle, or recover. A) Pollution control B) Design for environment (DFE) C) Consumerism D) Societal marketing E) Strategic planning74) Xerox Corporation’s Equipment Remanufacture and Parts Reuse Program converts end-of-life office equipment into new products and parts. This not only helps sustain the environment, but it is also highly profitable for the company. Such a practice is known as ________. A) pollution prevention B) green marketing C) a sustainability vision D) design for environment (DFE) E) new environmental technology75) Companies can develop ________, which serves as a guide to the future. It shows how the company’s products and services, processes, and policies must evolve and what new technologies must be developed to get there. A) new clean technology B) cradle-to-cradle practices C) pollution prevention D) product stewardship E) a sustainability vision76) As international trade barriers come down and global markets expand, environmental issues are having ________ impact on international trade. A) a neutral B) a positive C) a decreased D) a greater E) more impact on cultural differences and less77) The philosophy of ________ holds that a company’s marketing should support the best long-run performance of the marketing system. A) corporate social responsibility B) environmentalism C) the sustainable marketing concept D) the free enterprise system E) consumer-oriented marketing78) All of the following are sustainable marketing principles EXCEPT ________. A) consumer-oriented marketing B) customer-value marketing C) innovative marketing D) value marketing E) societal marketing79) Jacob Engineering Group views and organizes its marketing activities from the viewpoint of its buyers. Management works hard to sense, serve, and satisfy the needs of its well-defined group of buyers. What does Jacob Engineering Group practice? A) consumer-oriented marketing B) societal marketing C) sense-of-mission marketing D) customer-value marketing E) innovative marketing80) Which sustainable marketing principle requires that a company seek real product and marketing improvements? A) consumer-oriented B) innovative C) customer-value D) sense-of-mission E) market-oriented
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