18 Dec 81.When action plan budgets are aggregated into an
81.When action plan budgets are aggregated into an overall marketing budget, you can assume the budgeting method used is ________________.A. Per-unitB. Percent-of-salesC. Comparative-parityD. All-you-can-affordE. Objective-and-task82.Most marketing plan budgets are created and maintained by the use of ______________ that provide formulaic capabilities to perform scenario analysis on a variety of contingencies and see the impact on the budget. A. Custom softwareB. CRM softwareC. Excel spreadsheetsD. All of theseE. None of these83.________ must be in place from the outset of the planning process that specify the timing, procedure, and people who will monitor the progress toward the firm’s marketing goals and objectives. A. MonitorsB. ControlsC. Cross-functional teamsD. ManagementE. Fail safes84.____________ requires the establishment of different planning options depending on the expected case, best case, or worst case. A. Scenario planningB. ForecastingC. AlterationsD. Contingency planningE. Both scenario planning and Contingency planning85.You are responsible for contingency planning for your company’s marketing plan. You should create _______________ options.A. SeveralB. NoC. Expected case, best case, and worst caseD. Best of allE. Worst of all86.A marketing manager may wish to initiate a marketing audit when _________. A. The firm is about to undergo a major rebranding initiativeB. Evidence exists of significant marketing inefficiencies and poor ROMI and other metricsC. A new creative agency is coming onboardD. A recent change has occurred in top managementE. All of these87.Marketing plan controls involve _______________.A. The marketing and sales departmentsB. The marketing, sales, and customer service departmentsC. The accounting and IT departmentsD. The entire organizationE. The marketing and production departments88.__________ systematically review the current state of marketing within an organization including how things are done, by whom, with what controls, and with what level of success.A. Marketing controlsB. Marketing auditsC. Marketing plansD. Marketing instrumentsE. None of these89.A marketing audit may be needed in any of the following situations except when ____________. A. The firm is about to undergo a major rebranding initiativeB. Evidence exists of significant marketing inefficiencies and poor ROMI and other metricsC. A new creative agency is coming onboardD. A recent change has occurred in top managementE. the schedule calls for a routine audit to be done90.A marketing audit should include assessments about ______________.A. CustomersB. SuppliersC. EmployeesD. CompetitionE. All of these
Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Fill in all the assignment paper details that are required in the order form with the standard information being the page count, deadline, academic level and type of paper. It is advisable to have this information at hand so that you can quickly fill in the necessary information needed in the form for the essay writer to be immediately assigned to your writing project. Make payment for the custom essay order to enable us to assign a suitable writer to your order. Payments are made through Paypal on a secured billing page. Finally, sit back and relax.
About Writedemy
We are a professional paper writing website. If you have searched a question and bumped into our website just know you are in the right place to get help in your coursework. We offer HIGH QUALITY & PLAGIARISM FREE Papers.
How It Works
To make an Order you only need to click on “Order Now” and we will direct you to our Order Page. Fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Are there Discounts?
All new clients are eligible for 20% off in their first Order. Our payment method is safe and secure.