01 May Assessment Description.
Assessment Description.
You are to prepare a new venture short business plan. This assessment is to be presented in a business plan report format and should not exceed 2500 words excluding appendices. This assessment will focus on LO 2 and 4 and will draw from Workshops 5 to 11.
Assessment Details
§ This is an individual assessment and you are to generate a new venture, product or service idea business plan.
§ Your plan should use the idea you identified in Assessment 1.
§ Your business plan will follow the format given in class in Week 7 and 8.
§ You will then make a recommendation for the future development of your new idea.
§ The word limit for this subject is 2500 words maximum and you are to choose your own preferred written format.
§ Your document, however, must contain standard business reporting components such as a title page, executive summary, introduction and conclusion. You should also support your business plan using figures and tables and offer secondary source evidence where required.
Short Business PlanMarking Rubric
Criteria
HD (High Distinction) 85%-100%
DN (Distinction) 75%-84%
CR (Credit) 65%-74%
P (Pass) 50%-64%
NN (Fail) 0%-49%
Introduction
o Comprehensive
statement of aims and scope.
o Sufficiently detailed statement of aims and
scope
o Solid outline of aims and scope
o Brief outline of aims or scope
o Does not state aims or scope
Research and analytical skills Material supported by secondary sources.
Conducted market scanning and analysis
o Critically analyses and interprets business specific information to an excellent level of understanding.
o Analysis clearly identifies, defines and applies relevant theories and concepts.
o Extensive research is
evident; quality selection and range of scholarly sources employed.
o Analyses and interprets business specific information to a high level of understanding. o Analysis convincingly identifies, defines and applies relevant theories and concepts. o High degree of
research effort evident; quality selection and range of scholarly sources employed.
o Analyses business
specific information to a
good working knowledge.
o Good working
knowledge of relevant theories and concepts.
o Research is focused, drawn from an appropriate range of scholarly sources, however could be more extensive in nature.
o Analyses business
specific information to a limited degree. o Analysis identifies, defines and applies limited relevant theories and concepts.
o Research effort limited however evident; both intext referencing and reference list employed.
o Analysis lacks depth, and interpretation lacking or irrelevant.
o Analysis does not identify, define or apply relevant theories and concepts. o Research is either absent or lacks focus due to unsuitable choice of sources.
Argument, conclusion and justification – developed objectives for business functions.
Offered strategy and actions for each of these
o Draws together the key
findings of the analysis comprehensively and convincingly.
o Excellent evaluations with succinct & highly developed plan of action.
o Draws together the key
findings of the analysis comprehensively. o Very good evaluations with a number of credible items in the action plan.
o Draws together the key
findings of the analysis in a well-written manner.
o Good evaluations with several reasonable items in the action plan.
o Draws together the
findings of the analysis in an acceptable manner. o Acceptable evaluations with limited items in the action plan.
o Does not draw together the key findings of the analysis.
o No real evaluation or action plan apparent.
Business plan structure – covered all components of the
BP
o Writing is consistently cohesive and of excellent academic and professional standard. o Grammar and spelling
are flawless (or close enough) t.
o Seamless flow between
discussion points and sections.
o Business plan is professionally presented to required formatting standards.
o Writing is cohesive and of high academic and professional standard. o Grammar and spelling are of excellent quality.
o Logical and rational flow between discussion points and sections.
o Formatting is well presented with only minor errors.
o Writing is easily readable but not always cohesive. o Grammar and spelling are very good. o Ideas/themes
developed, but connections not always obvious.
o Flow and readability have opportunity for improvement. o Format chosen is mostly appropriate.
o Writing is understandable but infrequently cohesive. o Grammar and spelling contain some errors. o Format chosen is good enough but requires improvement.
o Writing mostly disjointed, demonstrating little or no structure.
o Spelling and/or grammar impact on flow and readability.
o Format chosen lacks structure and cohesion.
Comments:
Assessment Mark/Grade:
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