13 May WHAT IS THE SECOND STAGE OF THE CONSUMER BUYING PROCESS?
Multidiversity marketing Multifaceted marketing Multicultural marketing Mass marketing9In behavioral segmentation, a product or service is grouped
by which other dimension besides knowledge of, attitude toward, and use of? Dimension to Value to Relationship to Response to10Which of the following do marketers use to give consumers a
special reason for them to purchase a product or service? Consumer response Value-added product Value proposition Product demand11Which of the following is used to determine a competitive
frame of reference for brands to compete against other brands due to their
closeness as substitutes? Category membership Market membership Product membership Industry membership12What is the second stage of the consumer buying process? Buyer satisfaction Evaluation of alternatives Information search Purchase decision13Which of the following marketing strategies does not
concentrate on recognizing differences in customers needs in the organization?
Direct Concentrated Undifferentiated Niche14When purchasing, in which state does the consumer set a
minimum acceptable cutoff level for each attribute and then makes a buying
decision? Lexicographic heuristic Elimination-by-aspects heuristic Conjunctive heuristic Indirect heuristic15Which other criteria helps make up the three criteria for a
successful brand mantra: inspire, simplify, and create inflate communicate infuse16What other dimension helps market segments be measurable,
substantial, accessible, and differentiable? Reasonable Actionable Obtainable Functional17Which of the following would consumers associate closely
with a brand? Brand attitudes Points of reference Customer focuses Points-of-difference18Which of the following is known as the process of creating a
segment storyboard to test the attractiveness of each segment? Needs-based segmentation Segment attractiveness Segment acid test Marketing-mix strategy19Which of the following is known in marketing as attributes
of a product or service that may not be unique to the product or service? Points-of-parity Brand reference Points-of-reference Points-of-difference20Which of the following tools do marketers use to visually
illustrate how consumers view products or services on multivariables? Brand cannibalizations Perceptual mapping Point-of-difference Brand extensions21Which other dimension is the VALS classification system
based on besides consumer motivation? Consumer support Consumer retention Consumer resources Consumer beliefs
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