13 May HOW DO YOU THINK LIMITING/TAKING AWAY NET NEUTRALITY MAY POTENTIALLY IMPACT COMPANIES TO REACH THEIR CUSTOMERS?
Assignment 2 Worth 25 Total
Points
Scroll Down to answer all the questions
Complete the scenarios below. You will
upload a Word document with your completed answers to Blackboard Learn. (Do NOT
paste into box) Include your name, the original questions, your answers, a
record or any problems you had completing the assignment. You should have at least one paragraph for
each part of the questions.
Part 1: Marketing(5 points)
You
work for a nightclub in a major metropolitan area. You are launching a new
Thursday evening program that presents a lively mix of live entertainment,
trivia and contests and drink specials.
You know that your target market is young, hip and heavy users of cell
phones. Youve recently heard about using
cell phones for promotions. Your job is to investigate the possibility of
designing a promotion that integrates cell phones. Check out ideas and service
providers online.
Resources:
.com/”>http://mcube-inc.com/.mmaglobal.com/resources/case-studies”>http://www.mmaglobal.com/resources/case-studies.mobilemarketing.net/”>http://www.mobilemarketing.net/
Questions:
Is
this a feasible idea? What
kind of creative approaches might work? (I want developed and detailed
answer)
Part 2: PRIZM(10 points)
Pick a product, any product. Using the
PRIZM Social Groups (page 53 in the textbook) and the resources at
Claritas.com, determine a target social group that is an appropriate match for
your product. Use the zip code lookup to find an area where you could feasibly
sell your product successfully.
Feel free to work backwards if you would
like. You could look up which groups are in your zip code, then come up with a
product they might buy.
Resources:
What do the Social Groups Mean? .claritas.com/MyBestSegments/Default.jsp?ID=30&SubID=&pageName=Segment%2BLook-up”>http://www.claritas.com/MyBestSegments/Default.jsp?ID=30&SubID=&pageName=Segment%2BLook-upZipcode Lookup: .claritas.com/MyBestSegments/Default.jsp”>http://www.claritas.com/MyBestSegments/Default.jsp
(There is a tutorial
in Wimba)
Questions:
What product did you choose?Which Social Group did you choose?What zip code did you use?How would you market your product to the
social group that you have decided to focus on? Be detailed/specific in
your answer (this question is
should have multiple paragraphs for its answer). I expect a very detailed answer (e.g. Dont just
write Im going to use Social Media.
Tell me your rationale and how you would use Social media.)
Part Three: Net
Neutrality (10 points)
Watch this clip about John
Olivers net neutrality clip and then answer this question:
(This clip is rated for
mature audiences. If you have concerns,
please let me know)
1.
How
do you think limiting/taking away net neutrality may potentially impact
companies to reach their customers?
2.
Especially
for start-up companies who are trying to advertise online?
3.
Are
ways companies that could still successfully advertise and promote their
products if net neutrality went away?Complete the scenarios below. You will
upload a Word document with your completed answers to Blackboard Learn. (Do NOT
paste into box) Include your name, the original questions, your answers, a
record or any problems you had completing the assignment. You should have at least one paragraph for
each part of the questions.Part 1: Marketing(5 points)You
work for a nightclub in a major metropolitan area. You are launching a new
Thursday evening program that presents a lively mix of live entertainment,
trivia and contests and drink specials.
You know that your target market is young, hip and heavy users of cell
phones. Youve recently heard about using
cell phones for promotions. Your job is to investigate the possibility of
designing a promotion that integrates cell phones. Check out ideas and service
providers online.Resources:
Questions:Part 2: PRIZM(10 points)Pick a product, any product. Using the
PRIZM Social Groups (page 53 in the textbook) and the resources at
Claritas.com, determine a target social group that is an appropriate match for
your product. Use the zip code lookup to find an area where you could feasibly
sell your product successfully.Feel free to work backwards if you would
like. You could look up which groups are in your zip code, then come up with a
product they might buy.Resources:(There is a tutorial
in Wimba)Questions:Watch this clip about John
Olivers net neutrality clip and then answer this question:(This clip is rated for
mature audiences. If you have concerns,
please let me know)1.
How
do you think limiting/taking away net neutrality may potentially impact
companies to reach their customers?2.
Especially
for start-up companies who are trying to advertise online?3.
Are
ways companies that could still successfully advertise and promote their
products if net neutrality went away?
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