13 May WHICH ARE MORE IMPORTANT TO LARGE BUSINESS AND WHY?
week 5Define integrated marketing communications (IMC) and discuss the importance of teamwork in achieving a successful IMC effort. Provide examples of how this concept would apply to a specific organization. Use the Schultz and Kitchen article on “Integrated Marketing Communications in U.S. Advertising Agencies: An Exploratory Study” for reference.2Regarding “Make Y2our Dealers Your Partners,” why do you think the Caterpillar system works? Identify characteristics that seem to be unique to Caterpillar and make their system successful. Explain how these unique characteristics contribute to the success of Caterpillar.week 6What are the various types and functions of marketing intermediaries? Which are more important to large business and why? Which are more important for the small business and why?2One of the 4 Ps of marketing is place. The assumption is that a channel of distribution is designed to efficiently bring a product to a place and the consumer. What are the combinations of institutions through which sellers deliver their product? How is pricing affected by the complexity of the distribution? What are the (political, social, or economic) issues that can interrupt a distribution channel, and what are the potential consequences? Use examples from current marketing successes and debacles to illustrate your response.Define integrated marketing communications (IMC) and discuss the importance of teamwork in achieving a successful IMC effort. Provide examples of how this concept would apply to a specific organization. Use the Schultz and Kitchen article on “Integrated Marketing Communications in U.S. Advertising Agencies: An Exploratory Study” for reference.2Regarding “Make Y2our Dealers Your Partners,” why do you think the Caterpillar system works? Identify characteristics that seem to be unique to Caterpillar and make their system successful. Explain how these unique characteristics contribute to the success of Caterpillar.week 6What are the various types and functions of marketing intermediaries? Which are more important to large business and why? Which are more important for the small business and why?2One of the 4 Ps of marketing is place. The assumption is that a channel of distribution is designed to efficiently bring a product to a place and the consumer. What are the combinations of institutions through which sellers deliver their product? How is pricing affected by the complexity of the distribution? What are the (political, social, or economic) issues that can interrupt a distribution channel, and what are the potential consequences? Use examples from current marketing successes and debacles to illustrate your response.
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