13 May WHAT ARE THE STRENGTHS AND WEAKNESSES OF HARLEY-DAVIDSON?
Question 1: What are the strengths and weaknesses of
Harley-Davidson?2. What are the
opportunities and threats of Harley?.0001pt;line-height:
150%”>3. List
the changes made by the company in manufacturing, human resources, marketing
and finance during the initial turnaround. What was the relative importance of
each of these for achieving the turnaround of the company?4. Summarize Harley-Davidsons marketing
mix. Are all of the elements consistent with the overall marketing strategy?5. What should the company do to continue to grow in market value, market share, sales, and revenues?.0001pt;line-height:
150%”>
Case Analysis Harley DavidsonQuestion 1: What are the strengths and weaknesses of
Harley-Davidson?2. What are the
opportunities and threats of Harley?4. Summarize Harley-Davidsons marketing
mix. Are all of the elements consistent with the overall marketing strategy?5. What should the company do to continue to grow in market value, market share, sales, and revenues?
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