13 May HOW DOES THE BUSINESS BUYING PROCESS DIFFER FROM THE CONSUMER BUYING PROCESS?
Outline the major influences on business buyers. Why is it important for the business-to-business buyer to understand these major influences?Soft drink marketers spend about $400 million on television advertising each year. Why is this important?Outline the major influences on business buyers. Why is it important for the business-to-business buyer to understand these major influences?How does the business buying process differ from the consumer buying process?Suppose that you own a small printing firm and have the opportunity to bid on a federal government contract that could bring a considerable amount of new business to your company. List three advantages and three disadvantages of working in a contract situation with the federal government.
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