13 May WHAT ROLE SHOULD MARKET RESEARCH PLAY IN EVALUATING THE IDEA AGAINST EACH OF THE CRITERIA?
By what criteria would you evaluate a written report? Develop an evaluation form. Would it differ depending on whether the research proposal or the research results were being presented?By what criteria would you evaluate an oral presentation? Develop an evaluation form.In evaluating a new-product idea, what criteria should be used? What role should market research play in evaluating the idea against each of the criteria?Evaluate the concept of competitive advantage and the various ways of measuring it.Evaluate brand equity and the various techniques used to measure it.Evaluate customer satisfaction and the different methods of operationalizing it.answer these questions in 3 pagesBy what criteria would you evaluate a written report? Develop an evaluation form. Would it differ depending on whether the research proposal or the research results were being presented?By what criteria would you evaluate an oral presentation? Develop an evaluation form.In evaluating a new-product idea, what criteria should be used? What role should market research play in evaluating the idea against each of the criteria?Evaluate the concept of competitive advantage and the various ways of measuring it.Evaluate brand equity and the various techniques used to measure it.Evaluate customer satisfaction and the different methods of operationalizing it.answer these questions in 3 pages
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