13 May WHICH OF THE FOLLOWING IS NOT ONE OF THE FOUR CHARACTERISTICS OF SERVICES?
Services MarketingWritten Assignment 7Multiple Choice (1 point per question)Enlarge and bold the letter of the best response for each of the following.1.Which of the following is NOT one of the four characteristics of services?a.b.Inconsistencyc.Incomed.Inseparabilitye.2.IntangibilityInventorySusie recently bought a new pair of pants from a clothing store in her local mall.After wearing the pants one time and washing them, Susie discovered that thepants had shrunk five inches in length. When she went to the store to return thepants, the store clerk responded to Susie by apologizing for the problem with thepants and the inconvenience they had caused. The clerk issued Susie a refund.The storeâs response to Susieâs dilemma represents what dimension of servicequality?a.Reliabilityb.Assurancec.Tangiblesd.Empathye.Responsiveness1Services Marketing3.Robert has decided to purchase a new computer. He has decided to purchase thisnew computer via the Dell website. While online making the decision about hiscomputer purchase, Robert notices that Dell.com offers a variety of features thathe can mix and match to his liking for his new computer. The way Dell tailorstheir website to meet the needs of customers is an example of:a.b.web-based marketing.c.interactive marketing.d.creative marketing.e.4.database marketing.preference marketing.Which of the following is NOT one of the levels of a market offering?a.b.Inventoryc.Goodd.Servicee.5.CommodityExperienceHaving always wanted to get a facial and massage, Kelly decides to arrange theseservices with her local salon. After undergoing these procedures, Kelly decidesthat now she really knows all along what she was missing. The attributes thatKelly only really knew about after actually having the facial and massage areknown as:a.search attributes.b.experience attributes.c.credence attributes.d.knowledge attributes.e.familiarity attributes.2Services Marketing6.Every Sunday, Martha searches the newspaper for coupons she can use during herweekly grocery shopping trip. These coupons represent what type of benefit?a.b.Hardc.Flatd.Frequencye.7.SoftRewardIn recent years, ice cream stores have shifted from the traditional ice cream parlorto more unique restaurants where store employees mix any combination ofingredients together in front of you and sing songs while preparing ice cream.These new ice cream stores represent what level of market offering?a.b.Good (product)c.Serviced.Experiencee.8.CommodityTrendSarah gets her nails done every week at the same nail shop. Some weeks sheleaves the store extremely happy with the way her nails look, and other times sheleaves feeling disappointed about the outcome. Sarahâs change in experiencerepresents what characteristic of services?a.Intangibilityb.Inconsistencyc.Inseparabilityd.Inventorye.Intermediary3Services Marketing9.The dimension of service quality that is an attitudinal aspect of service throughwhich the provider communicates to the customer that he cares is known as:a.b.assurance.c.tangibles.d.empathy.e.10.reliability.responsiveness.Which one of the following is not one of the quality gaps that exist whencustomer perceptions fall short of customer expectations?a.Knowledge gapb.Standards gapc.Delivery gapd.Communications gape.Experience gapTrue-False (1 point per question)In the blank to the left place a âTâ if the statement is true or an âFâ if it is false._____1.Attributes that consumers can only really know about after they experiencethe product or service themselves are known as experience attributes._____2.Since there are different kinds of attributes that make up products andservices, it is harder to evaluate services than products._____3.The most important dimension of service is the expected service of theconsumers._____4.A standards gap exists between what customers really expect and whatmanagement thinks customers expect.4Services Marketing_____5.Of the two kinds of rewards that customers can receive, people respond betterto soft benefits._____6.The trend in the future of marketing is to move beyond simple service toexperiences._____7.You can inventory a service because they are not inherently perishable._____8.The most important thing that allows the different dimensions of service to bedistinguished is the core service._____9.A knowledge gap exists when management accurately perceives consumerexpectations but erroneously sets up a service to try to deliver to thoseexpectations._____10. It is harder to evaluate services than products because there are different kindsof attributes that make up products and services.Fill in the Blank (1 point per question)Supply the missing word or phrase.
Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Fill in all the assignment paper details that are required in the order form with the standard information being the page count, deadline, academic level and type of paper. It is advisable to have this information at hand so that you can quickly fill in the necessary information needed in the form for the essay writer to be immediately assigned to your writing project. Make payment for the custom essay order to enable us to assign a suitable writer to your order. Payments are made through Paypal on a secured billing page. Finally, sit back and relax.
About Writedemy
We are a professional paper writing website. If you have searched a question and bumped into our website just know you are in the right place to get help in your coursework. We offer HIGH QUALITY & PLAGIARISM FREE Papers.
How It Works
To make an Order you only need to click on “Order Now” and we will direct you to our Order Page. Fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Are there Discounts?
All new clients are eligible for 20% off in their first Order. Our payment method is safe and secure.