13 May 5 Pages Strategy Marketing Planning Paper
Students will write one (1) position paper on the ‘Competing Against Amazon’ case study on pp. 326-328 in the textbook. Use at least 3 sources outside (in addition to) the textbook. Include a thesis statement containing ‘should’ or ‘should not.’
Address the discussion questions that follow the Amazon case study (pp. 326-28) in text of your paper — as a narrative, *not* as a list of answers. And weigh in on how the acquisition of Whole Foods by Amazon in 2017 affects your position on competing against Amazon in 2019.
Use the Purdue U. site if you need a refresher on APA format: https://owl.english.purdue.edu/owl/resource/560/18/
To clarify and streamline the position paper prompt:
As marketing director of Costco, take a position on how best to compete against Amazon based on your answers to the discussion questions, and defend your choices/position.
Thesis: To compete effectively, Costco should______________.
Develop a competitor marketing strategy for Costco based on your understanding of Amazon’s strategic direction in 2019, and Costco’s market and brand position today.
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