13 May HOW WOULD YOU RECOMMEND SHAICH AND HIS MANAGEMENT TEAM EVALUATE WHETHER THE COMPANY IS ACCOMPLISHING ITS CORPORATE STRATEGY?
This program has resulted in hcreased MyPaneraTM members. or “time for bread” what this business Even in today’s worrisome economy, the company appears to mer phenomenon of affordable indul- gences. Consumers want to “reward” themselves with small but e good-quality products in a few categories that are important to consumers the. Panera’s premium sandwiches, bread, and pastries fit into have tapped into a consu coffeehouses, and hat it would tak as that put choices. Sh y want something knew they would reful attention to ed in running Au anera’s case, that ugh every single or baking. stores. Compare 169 new stores. aich this category. Maybe it really is Panera’s “time for bread!” Discussion Questions 1. What corporate, competitive, and functional strategies is Panera using to realize its goal of turning the concept into a national brand under the Panera Bread name? Be as specific as possible. 2. How would you recommend Shaich and his management team evaluate whether the company is accomplishing its corporate strategy?
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