14 May USING APPROPRIATE THEORY, ANALYSE THE BUSINESS ENVIRONMENT OF APPLE AND ASSESS ITS IMPACT ON ANY ONE BUSINESS AND ANY ONE CORPORATE STRATEGY.
Using appropriate theory, analyse the business environment of Apple and assess its impact on any one business and any one corporate strategy.
Key Marking criteria will include:
Use of academic theory, both full text and journal articles: 30%
Use of examples : 20%
Application of theory to examples with critical thinking: 30%
Academic presentation: 20%
FOLLOW THESE GUIDELINES:
MAX WORD COUNT: 3000 WORDS
Full academic referencing using the APA (6th Edition)
References only from Journals.
• Coursework Brief Assignment:
Using appropriate theory, analyse the business environment of Apple Inc. and assess its impact on any one business and any one corporate strategy.
• Key Marking criteria will include:
Use of academic theory, both full text and journal articles: 30%
Use of examples: 20%
Application of theory to examples with critical thinking: 30%
Academic presentation: 20%
1) Read the academic theory on business environment from a range of academic sources, covering the external(PESTEL, Porters Five Forces and Porters Diamond) and internal (Porters Value Chain). Select six or so detailed academic themes from within these, some three or so internal and three or so external. Consider the impact of these on your previously selected business strategy and corporate strategy.
2) Your assignment focuses on the production of a well written academic essay exclusively on the above, using specific references following APA6th.
3) As each paragraph will require some 200 words or so, your essay will need to comprise some 14/16 paras only. Each para has a clear theme and the opening sentence gives a direct introduction to that theme. All themes are academic, with brief factual points of evidence in support.
4) The key academic words are ‘analyse and ‘assess. Six or so paras analysing the firms business environment, half external and half internal, should be followed by some three on each of an assessment of the impact of these factors on a business strategy and a corporate strategy,with clear, BRIEF supporting factual evidence, referenced from reliable sources.
Assignment Plan:
Paragraph 1 Introduction
Paragraph 2 PESTLE (Economic)
The worlds economical factors can have enormous effects on Apple revenues.
Paragraph 3 Porters Five Forces (Threat of Entry)
In porters five forces, threat of new entrants means the threat that new competitors have on existing companies in an industry. However, apple has a very strong brand image and is known for its reputation in the world, therefore, it is hard for new entrants to compete beside them.
Paragraph 4 Porters Diamond (Demand Conditions)
The high domestic demand for Apple products has given Apple a motivation to frequently innovate, advance the quality of their products, and move to global markets.
Paragraph 5 CHOOSE any POINT FROM PORTERS VALUE CHAIN, from ‘support activities.
Paragraph 6 CHOOSE ANOTHER POINT FROM PORTERS VALUE CHAIN, from ‘primary activities.
Paragraph 7 Primary Activities (Operation)
Apples primary activity in operation is to produce products that are free of toxic materials.
Paragraph 8 Business Strategy (Differentiation)
Apple Inc. differentiates by offering their customers excellent, and unique projects. Their strategy aims clients varying from unsophisticated beginners to professionals.
Link chosen business strategy with chosen business environment factors (internal/external) to establish how business environment affects firms strategy
Paragraph 9 Business Strategy
Link chosen business strategy with chosen business environment factors (internal/external) to establish how business environment affects firms strategy
Paragraph 10 Business Strategy
Link chosen business strategy with chosen business environment factors (internal/external) to establish how business environment affects firms strategy
Paragraph 11 Corporate Strategy (Market Penetration)
Apple Inc. convinces their current customers to purchase extra goods by using suitable marketing tools such as advertising and reducing prices.
Link chosen corporate strategy with chosen business environment factors (internal/external) to establish how business environment affects firms strategy
Paragraph 12 Corporate Strategy
Link chosen corporate strategy with chosen business environment factors (internal/external) to establish how business environment affects firms strategy
Paragraph 13 Corporate Strategy
Link chosen corporate strategy with chosen business environment factors (internal/external) to establish how business environment affects firms strategy
Paragraph 14 Conclusion
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