14 May MARKETING COMMUNICATION PLAN OF H&M (WOMEN CLOTHING) IN MYANMAR
Marketing Communication Plan of H&M (Women Clothing) in Myanmar
Order Description
Marketing Communication Plan of H&M (Women Clothing) in Myanmar
Brief Information about the assignment
H&M is planning to extend their market to Myanmar for selling women clothing. The writer should assume the role of the marketing assistant and write the report base on the development of a marketing communications plan for the launch of H&M women clothing shop in Myanmar.
Detail Information about the assignment
1.0 Brand/Country Choice 20% of total paper
1.1 Brand choice
Brief Information about the brand and reason for choice of brand.
1.1.1 Product Entry
Brief Information about the Product Entry
1.2 Country Choice
Brief information about the country and reason for choice of country
GDP
Unemployment Rate
Fashion Market Trend
Consumer Expenditure
2.0 Campaign Context 40% of total paper
2.1 Customer Analysis
Analysis of customer (for women clothing)
Customer Segmentation
Income and buying power
Customer demand
2.2 Competitive Landscape
Competitive landscape (for women clothing)
Competitors analysis
SWOT analysis
Porter 5 forces
2.3 Market Trends
Current Market Trends in Myanmar
Market Trends for the demand of western fashion in Myanmar
2.4 Review of Previous Marketing Communication Activities of H&M (from other Asia country)
Analysis and review previous marketing communication activities and how it can relate to our communication plan.
• Social Media
• Moblie
• Websites
• Outdoor, Print advertising, etc.
This analysis will provide the foundation for the development of the launch communications plan.
3.0 Communication Plan 40% of total paper
3.1 Overall Strategy- Glocalisation
Glocalisation Strategy (think globally and act locally) for women clothing in Myanmar.
3.2 Marketing Communication Objective
Marketing Communication objective for women clothing in Myanmar.
3.3 Choice of Promotional Methods
Analys possible promotional methods (advertising, sales promotion, direct marketing, public relations).
We will choose the advertising methods and use five media which are outdoor, newspapers, television, cinema and online.
3.4 Implementation of Promotional Method
Detail Explanation of the implementation of Promotional Method.
Depend on the chosen promotional method need to consider media, message, timing, reach and repetition etc. Do not need to undertake any actual design but need to use academic theory to support the idea.
3.5 Viability
Viability and effectiveness of promotional method after Implementation.
4.0 References
APA referencing
5.0 Appendixes
Any relevant statistic, table, etc.
**Special note for Writers and must include…
Please note the product is H&M (Women Clothing) only and country of choice is Myanmar.
Please use minimum 10 academic journal articles while writing the assignment.
Please include minimum 35 references for this assignment.
Please submit the paper within twelve hours as the assignment due date is on 15November.
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