14 May HOW VALUABLE IS SOCIAL STRATIFICATION/STATUS MEASUREMENT TO THE DEVELOPMENT OF MARKETING STRATEGY?
The below discussion questions/short-essay questions are
designed to allow individual students to demonstrate their theoretical
understanding and practical application of important aspects of consumer
decision making and behaviour. Answer each of the questions in no more than
1,000 words. The answer to each question should be referenced with a minimum of
five relevant up-to-date sources (journal
articles). To show your understanding of the subject, the text, Quester et
al, should form an information source but not be used as a major reference.
Question 1:
How does culture affect the decision making process when
purchasing luxury goods? Do provide examples to support your answer. (Hint: you
can compare and contrast various countries to show how this would differ)
Question 2:
How valuable is social stratification/status measurement to
the development of marketing strategy? What systems are used and how effective
are they? Illustrate your answer with suitable examples.
Notes:
·
Each question should have 900 words.
·
Each question should be referenced by at least
five in-text references of journal articlesusing APA referencing
style.
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