15 May ANALYZE THE REASONS FOR THE WEAKNESSES AND DESCRIBE STRATEGIES FOR OVERCOMING THEM.
Resources
Website icon Brand Weaknesses Scoring Guide.
All brands have strengths and weaknesses. In this assignment, you will analyze the weaknesses of brands and determine strategies to improve them:
Identify brands that are market leaders in their categories, but that are weak on some of the five dimensions as described in the Interbrand Brand Valuation Methodology on pages 348–350 of your text.
Analyze the reasons for the weaknesses and describe strategies for overcoming them.
Examples of product categories might include motels, computers, sunglasses, automobiles, ski equipment, and airlines.
Review the Brand Weaknesses Scoring Guide to ensure you have met all the criteria for this assignment.
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