15 May WHAT DRIVES CSR IN THESE COMPANIES?
Identify a recent example of a company that is attempting to “do well, while doing good.”
Note: You may use magazines, newspapers, journals, the library, and the Internet to gather your information.
Identify a recent example of a company that has cut corners and done damage, while doing well financially.
Note: You may use magazines, newspapers, journals, the library, and the Internet to gather your information.
Compare and contrast each company’s CSR report.
What drives CSR in these companies? Is the reason linked to pragmatism, ethics, strategy, or some combination?
Identify the key stakeholders impacted by the CSR policies.
Discuss the impact of these companies’ choices on the company’s image and competitive advantage. Consider the global aspect, if the company(s) is a global company.
Discussion 2
Using your current (or a past) company, construct an argument for the company to pursue CSR as a strategic necessity. How would you describe the culture and leadership related to CSR? How does your company define CSR? Are they on the right path or do they need more work? Explain.
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