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Recommend And Develop Ad Extensions For Your Client/Company’s Campaigns (Due March 8, 2019 4pm EST)

Recommend And Develop Ad Extensions For Your Client/Company’s Campaigns (Due March 8, 2019 4pm EST)

SEE ATTACHMENTS

Hed Cycling Adwords Campaign

  • Recommend and develop ad extensions for your client/company’s campaigns
    • Explain what the various ad extensions are for the recommendations you are making
    • Build out the ad extensions (for example, if your recommend  site-link extensions, list out which site links your client should use,  and develop headlines and descriptions for each)
    • Discuss how it will be beneficial for your client/company
  • Develop landing page recommendations around the company’s objectives and definition of success
    • Describe the goal of the landing page
    • Discuss what should/should not be included on the webpage
    • Recommendations for the copy on the landing page (should be aligned with ad copy)
    • Quantify what a successful landing page means (e.g. 100 newsletter sign ups per month)
    • Optional: Use Microsoft Visio or Gliffy.com (free) to create a wire frame landing page
    • Explain the logic behind your landing page recommendations and why they are effective
  • APA format 2-3 pages & 2-3 references 

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