15 May Recommend And Develop Ad Extensions For Your Client/Company’s Campaigns (Due March 8, 2019 4pm EST)
SEE ATTACHMENTS
Hed Cycling Adwords Campaign
- Recommend and develop ad extensions for your client/company’s campaigns
- Explain what the various ad extensions are for the recommendations you are making
- Build out the ad extensions (for example, if your recommend site-link extensions, list out which site links your client should use, and develop headlines and descriptions for each)
- Discuss how it will be beneficial for your client/company
- Develop landing page recommendations around the company’s objectives and definition of success
- Describe the goal of the landing page
- Discuss what should/should not be included on the webpage
- Recommendations for the copy on the landing page (should be aligned with ad copy)
- Quantify what a successful landing page means (e.g. 100 newsletter sign ups per month)
- Optional: Use Microsoft Visio or Gliffy.com (free) to create a wire frame landing page
- Explain the logic behind your landing page recommendations and why they are effective
- APA format 2-3 pages & 2-3 references
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