15 May QuestionMK201 Chapters 14,15 – Week 6 Quiz QuestionsTotal points: 4
Question
MK201 Chapters 14,15 – Week 6 Quiz Questions
Total points: 4
Directions: Select the best response for each. Please post your selections in the Blackboard response section numbered 1-30 with response to each corresponding question.
Due: Sunday at midnight for each week of this course.
Scenario 14.1
Use the following to answer the questions.
Liz Claiborne, Inc. markets several different brands, under their own Claiborne name label, as well as others. Their primary brands, such as Liz Claiborne, Liz & Co, and DKNY, are sold to wholesalers. These brands are then available through retail department stores such as Kohl’s and Macy’s. Their wholesale-based brands division is positioned as customer-focused and cost-efficient. Their premium brands division includes labels such as Kate Spade, Juicy Couture, and Mexx. These premium brands are sold through stores that the Claiborne company owns.
1. Refer to Scenario 14.1. Liz Claiborne, Inc. uses which type of channel of distribution for its premium brands?
| a. | A short, direct channel |
| b. | A long, direct channel |
| c. | Dual distribution |
| d. | Horizontal integration |
| e. | Intensive distribution |
2. Refer to Scenario 14.1. The Liz & Co brand is sold only at J.C. Penney’s. This is an example of ____ distribution.
| a. | selective |
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