16 May EXPLAIN THE RATIONALE BEHIND EACH OF THE MATCHES
Create a presentation of your findings:
PART 1: Library Database Research & Application
Using articles from the librarys full-text databases:
- Provide a research background on how the selection of endorsers can affect a consumers perception about the brand being represented.
- Include examples of a good match and bad match and explain the implications of both situations with regard to the short-term health of the product or brand.
This portion of your paper will be 2-4 pages in length and must be based predominately on articles from the library`s full-text databases.
PART 2: Primary Research
- Explain the rationale behind each of the matches
- Describe the data collection methodology (did you email the files, get responses in person, or hand out the files and have respondents return them?)
- Collate and present your results. You may create tables or charts in Word.
- As a conclusion, apply the research to the findings of your study. What are the implications for marketers?
This portion of your paper will be 2-3 pages in length (excluding tables or charts you may to include)
The assignment requires the use of ARTICLES from the librarys full-text databases. Articles are found in periodicals. These are not to be confused with eBooks or Reference Books. The best databases for Marketing: ABI Inform Global, Academic Search Premier, Business Source Premier, Masterfile Premier, and PsycArticles (in some cases). You should steer away from databases that focus on Books, including reference books, like: Credo Reference, eBrary, NetLibrary, or Oxford Reference.
Your report MUST include a reference list. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. APA Format Only
The paper should be written in third person; this means words like “I”, “we”, and “you” are not appropriate. Instead of saying, “I researched and found out….”refer to yourself in the following manner: “The research team surveyed 5 people…”
Your assignment should contain a cover page, an abstract page and a reference page in addition to the body. The body of the paper should be 5-6 pages in length – starting with a brief one paragraph introduction and ending with a short conclusion. The entire submission will be 8 pages in length.
- Please submit your assignment as a Word document in APA format using the attached TEMPLATE.
- Please submit the version of U1 IP Product Endorser form that you created.
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