16 May WHAT IS THE BRAND PROBLEM THAT NEEDS TO BE SOLVED (E.G., INCREASE AWARENESS)?
Identify the Brand in the Topic Proposal
Select a brand.-red bull
Describe the brand and underlying brand concept (the brand concept for Disney has been described as family magic—every product, service, and promotional tool must fit with this).
What is the brand problem that needs to be solved (e.g., increase awareness)?
Target market—What is the profile of the typical customer (demographics, lifestyle, usage pattern)?<—- Ive done this part already
The IMC Plan ——-(start here )
Corporate growth objectives
Analysis of the promotional program situation
Communications goals and objectives
Budget determination
Overview of IMC promotional mix
Monitoring, evaluating, and controlling the IMC process
Promotional Mix: Each promotional mix tool and campaign requires an objective, a budget, a message strategy, a media plan, and artwork.
Advertising
Internet marketing
Direct marketing
Sales promotion
Public relations
Final Report: Students will incorporate the rough drafts of the IMC plan and individual campaigns, as well as any feedback, and revise, edit, and proofread a final report. References will be provided in APA format.
PowerPoint: Students will provide a 10- to 15-slide PowerPoint presentation. Don’t worry about this. Do the theory part.
Student: You are a life saver . I have to submit it in parts , Ive already done part 1( which i stated) . I used APA format. Power point comes last . In part 5 all combined . I know its confusing , but that’s what they expect . ill try to send you the first part so you get an idea …Will send the criteria also, thanks.
A two-page document outlining
selected brand;
description of the brand;
identification of the brand problem that needs to be solved; and
identification of target market characteristics.
IMC Program: Plan 100 23% A two- to three-page document outlining
corporate growth objectives;
analysis of the promotional program situation;
communications goals and objectives;
budget;
overview of IMC promotional mix; and
monitoring, evaluation, and control.
IMC Program: Rough Drafts (five) of Individual Promotional Mix Tools 125 30% A two- to three-page document outlining
advertising;
Internet marketing;
direct marketing;
sales promotion; and
public relations.
Each promotional mix tool requires objective, budget, message, media strategy, media plan, and artwork.
Final Report 50 12% Final Draft: Revise, edit, and provide a final polished report incorporating the following.
Cover page
Executive summary
Introduction
IMC plan
Advertising campaign
Internet marketing campaign
Direct marketing campaign
Sales promotion campaign
Public relations campaign
Overview of recommended program and budget
Conclusions
Page numbers
APA format for sources
Presentation 100 23% PowerPoint Presentation: Your presentation should include 10–15 slides based on the final report. Slides should follow appropriate guidelines for a formal presentation.
guideline. I hope it helps.
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