16 May LP6 Assignment – The Consumer Decision-Making Process
Directions: Write a 2-3 page paper describing the consumer decision-making process. Discuss the various influences in the decision-making process, the process of problem recognition and the information search process in consumer decision-making. Also include a discussion of the criteria evaluation process in decision-making and the outlet selection process leading to purchase. Use the APA 6th edition formatting guidelines below.
Your paper must follow these APA 6th edition formatting guidelines:
- Double-spaced
- 12 point Times (Times New Roman) font
- 1 inch margins
- Include a title page and a reference page (title and reference pages will not count in page total)
- Use at least two scholarly sources, properly cited reference materials
- Writing is clear and easy to read and uses proper spelling, grammar, and punctuation.
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