18 May nMKT/230 INTRODUCTION TO MARKET
Question
MKT/230 INTRODUCTION TO MARKETING
University of Phoenix
| Week One: Introduction to Marketing | |||
| Details | Due | Points | |
| Objectives | 1.1 Explain the concepts of goods and services, value, and marketing.
1.2 Describe the role of marketers in an organization. 1.3 Describe the meaning and role of the 4 P’s in the marketing mix. |
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| Course Preparation | Read the course description and objectives.
Read the instructor’s biography and post your own. |
Day 1 | |
| Readings | Read Appendix A regarding the final projet requirements.
Read Ch. 1, 2, & 4 of Marketin: Real People, Real Choices. |
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| Participation | Participate in class discussion. | Week 1 | 15 |
| Discussion Questions | Respond to weekly discussion questions. | Day 2 DQ #1
Day 4 DQ #2 |
15 |
| CheckPoint
Marketing Concepts |
Complete the Marketing Concepts table found in Appendix B, usingthe information found in Ch. 1 of the textbook.
Post your completed Appendix B as an attachment. |
Day 5 | 25 |
| Week Two: Market Planning and Research | |||
| Details | Due | Points | |
| Objectives | 2
2.1 Recognize the different levels of planning involved in marketing. 2.2 Describe the steps in the marketing research process. |
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| CheckPoint
Market Planning at Qode |
Readthe case scenario, Decision Time at Qode, on pp. 38 and 39 of the textbook.
Write a 200- to 300-word response describing how the three steps of business planning–strategic, functional, and operational–can be seen in the marketing decisions being made by Qode. Include information on who the decision makers are at each level and what they do in the in planning process. Use figure 2.1 on pp. 41 of the textbook as a guide. |
Day 4 | 25 |
| Individual
Marketing Plan Exercise |
Review the Marketing Plan Exercise found on p. 136 of the textbook.
Answer questions 1–5 of the Marketing Plan Exercise. Include two to three outside references to support your answers with research. Post your assignment as an attachment. |
Day 7 | 100 |
| Week Three: Consumer Behavior | |||
| Details | Due | Points | |
| Objectives | 3
3.1 Identify the steps in the consumer decision-making process. 3.2 Describe factors that influence consumer behavior. |
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| Readings | Read Ch. 5 & 7 of Marketing: Real People, Real Choices. | ||
| Participation | Participate in class discussion. | Week 3 | 15 |
| Discussion Questions | Respond to weekly discussion questions. | Day 2
DQ #1 Day 4 DQ #2 |
15 |
| CheckPoint
Consumer Decision-Making Process |
In this CheckPoint, you exercise critical thinking skills and identify the stages of the decision-making process involved with purchasing a new product. Describe the logical inquiry and problem-solving methods that were used to evaluate alternatives, select a product, and evaluate the product post-purchase.
Complete the table in Appendix C, usingFigure 5.1 on p. 142 of the textbook as a guide, by describing the stages in the decision process of a recent purchase. Post your completed Appendix C as an attachment. |
Day 5 | 25 |
| Week Four: Marketing Strategies | |||
| Details | Due | Points | |
| Objectives | 4
4.1 Describe market segmentation and its importance in today’s marketplace. 4.2 Develop a target marketing strategy. 4.3 Identify the characteristics of customer relationship management. |
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| CheckPoint
Customer Relationship Management |
Reviewthe descriptions of customer relationship management (CRM) characteristics found in Appendix D.
CompleteAppendix D by identifying activities that can be classified by each characteristic of a CRM plan: share of customer, lifetime value of a customer, customer equity, or high-value customers. Post your complete Appendix D as an attachment. |
Day 4 | 25 |
| Individual
Target Market Strategy Presentation |
Resource: Ch. 7 in Marketing: Real People, Real Choices
Select a new product or service that you would like to introduce to the marketplace. You use this same product when completing your Final Project in Week Nine. Create a 7- to 12-slide Microsoft® PowerPoint® presentation describing the market segmentation and a target market strategy for the product you selected. Include information on the following points: · Consumer demographics · Consumer psychographics · Consumer behaviors · A segment profile Includedetailed speaker notes and an APA-formatted reference slide with your presentation. Postyour Microsoft® PowerPoint® presentation as an attachment. |
Day 7 | 100 |
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