18 May uestionWeek Two: Market Planning and Research
Question
| Week Two: Market Planning and Research | |||
| Details | Due | Points | |
| Objectives | 2
2.1Recognize the different levels of planning involved in marketing. 2.2Describe the steps in the marketing research process. |
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| CheckPoint
Market Planning at Qode |
Read the case scenario, Decision Time at Qode, on pp. 38 and 39 of the textbook.
Write a 200- to 300-word response describing how the three steps of business planning–strategic, functional, and operational–can be seen in the marketing decisions being made by Qode. Include information on who the decision makers are at each level and what they do in the in planning process. Use figure 2.1 on pp. 41 of the textbook as a guide. |
Day 4 | 25 |
| Individual
Marketing Plan Exercise |
Review the Marketing Plan Exercise found on p. 136 of the textbook.
Answer questions 1–5 of the Marketing Plan Exercise. Include two to three outside references to support your answers with research. Post your assignment as an attachment. |
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