18 May Marketing Strategy
Financial/Analytical Question #2: Note that there are conceptual issues in each of the 4 Financial Assignments. You should specifically identify any assumptions that you make and justify the decision(s) made.
FAQ#2: PATE MEMORIAL HEALTH CLINIC
The data cross-tabulated below have been obtained from a “representative” sample of employees in the 5 block radius of the Clinic. (see Exhibit 3 of the case)
Have regular physician?
Would use/try CLINIC if necessary?
Yes No Total
Yes 58 198 256
No 130 14 144
Total 188 212 400
1. Which variable is the causal factor (C)? Which variable is the effect (E)?
Explain your reasoning! (4)
2. Briefly explore the meaning of the data above – there is no need to employ a formal (chi-square) statistical analysis. What are the implications for target marketing? (4)
The data above is again presented below:
Sex
Would use/try CLINIC if necessary?
M F Total
Yes 88 168 256
No 72 72 144
Total 160 240 400
3. Again, which variable is the causal factor (C)? Which variable is the effect (E)?
Explain your reasoning! (4)
4. Briefly explore the meaning of the data above – there is no need to employ a formal (chi-square) statistical analysis. What are the implications for target marketing? (4)
5. Which independent variable (causal factor) is the stronger predictor of potential clinic patronage? Briefly explain. (2)
6. Suggest how interaction effects might enhance your knowledge of Clinic patronage. (Hint: review the “Causation” file) (2)
Note: points are in parentheses.
The submission (FAQ #2) is due 2/14 (Tuesday) at 9:00PM. (Use Messages function on BB). You are to submit on either an individual basis or in collaboration with one other student. You may not collaborate with a specific student more than once. Do not discuss the assignment with any other students. If you use a reference you should cite the source.
Either type answers in MSWord or scan to a pdf file. Do not use JPEG! Make sure that your name is on the FILE itself. (1 point deduction if omitted)
Note: 0.5 points may be deducted for each hour, or part thereof, that a submission is late, with a maximum of 5 points per 24 hours. This is based on 20 points per question!
Spring 2018
MAR 4804/P80 (
I
–
75
)
Financial/Analytical Question
#
2
:
Note that there are conceptual
issues in each of the
4
Financial Assignments. You should
specifically identify any assumptions that you make and justify the
decision(s) made.
FAQ#
2
:
PATE MEMORIAL HEALTH CLINIC
The data cross
–
tabulated below have been obtained from a “representative”
sample of employees
in the 5 block radius of the Clinic.
(see Exhibit 3
of the case
)
Have regular physician?
Would use/try CLINIC if necessary?
Yes
No
Total
Yes
58
198
256
No
130
14
144
Total
188
212
400
1.
Which variable is the causal factor (C)? Which variable is the effect (E)?
Explain your reasoning!
(4)
2.
Briefly explore the meaning of the data above
–
there is no need to employ a formal
(chi
–
square)
statistical analysis. What are the implications for target marketing?
(4)
The
data
above is again presented below
:
Sex
Would use/try CLINIC if necessary?
M
F
Total
Yes
88
168
256
No
72
72
144
Total
160
240
400
Spring 2018 MAR 4804/P80 (I-75)
Financial/Analytical Question #2: Note that there are conceptual
issues in each of the 4 Financial Assignments. You should
specifically identify any assumptions that you make and justify the
decision(s) made.
FAQ#2: PATE MEMORIAL HEALTH CLINIC
The data cross-tabulated below have been obtained from a “representative”
sample of employees in the 5 block radius of the Clinic. (see Exhibit 3 of the case)
Have regular physician?
Would use/try CLINIC if necessary?
Yes No Total
Yes 58 198 256
No 130 14 144
Total 188 212 400
1. Which variable is the causal factor (C)? Which variable is the effect (E)?
Explain your reasoning! (4)
2. Briefly explore the meaning of the data above – there is no need to employ a formal
(chi-square) statistical analysis. What are the implications for target marketing? (4)
The data above is again presented below:
Sex
Would use/try CLINIC if necessary?
M F Total
Yes 88 168 256
No 72 72 144
Total 160 240 400
Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Fill in all the assignment paper details that are required in the order form with the standard information being the page count, deadline, academic level and type of paper. It is advisable to have this information at hand so that you can quickly fill in the necessary information needed in the form for the essay writer to be immediately assigned to your writing project. Make payment for the custom essay order to enable us to assign a suitable writer to your order. Payments are made through Paypal on a secured billing page. Finally, sit back and relax.
About Writedemy
We are a professional paper writing website. If you have searched a question and bumped into our website just know you are in the right place to get help in your coursework. We offer HIGH QUALITY & PLAGIARISM FREE Papers.
How It Works
To make an Order you only need to click on “Order Now” and we will direct you to our Order Page. Fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Are there Discounts?
All new clients are eligible for 20% off in their first Order. Our payment method is safe and secure.