19 May QuestionFinal Paper will be a ten- to fifteen-page Marketing
Question
Final Paper will be a ten- to fifteen-page Marketing Plan (excluding title and reference pages). Required components of your Marketing Plan include:
- Executive Summary (A summary of the plan’s highlights and objectives)
- Market Analysis
- Organization and Products/Services Overview
- SWOT Analysis
- Customers (Customer demographics and needs)
- Environmental Analysis
- Macro-environmental factors (how economic, sociological, technological, legal, and political factors may affect the marketing plan.)
- Micro-environmental factors (how customers, competitors, distribution channels, and suppliers may affect the marketing plan.)
- Marketing Goals and Strategies (A discussion of overall goals and strategies)
- Marketing goals (including short-term and long-term goals)
- Financial goals (including short-term and long-term goals)
- Marketing mix
- Monitor and Control
- Implementation (A discussion of methods of executing, monitoring, and evaluating the plan.)
- Contingency plan (if any)
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