19 May Question82. An advertisement from a ski lodge extolling the benefits of a summer getaway in the mountains uses promotion to
Question
82. An advertisement from a ski lodge extolling the benefits of a summer getaway in the mountains uses promotion to
a) combat competitive promotional efforts.
b) stimulate demand.
c) reduce sales fluctuations.
d) encourage product trial.
e) retain loyal customers.
83. Advertising, personal selling, sales promotion, and public relations are called
a) promotion mix ingredients.
b) marketing mix components.
c) characteristics of a product.
d) advertising tools.
e) nonpersonal communication.
84. A paid form of nonpersonal communication about an organization and/or its products that is transmitted to a target audience through a mass medium is
a) advertising.
b) public relations.
c) sales promotion.
d) personal selling.
e) campaigning.
85. Slow feedback, high absolute-dollar outlay, and difficulty in measuring effects on sales are disadvantages of which promotion mix ingredient?
a) Advertising
b) Public relations
c) Sales management
d) Sales promotion
e) Personal selling
86. Cost efficiency, repetition, and adding product value are all potential benefits of
a) public relations.
b) advertising.
c) personal selling.
d) promotion.
e) guerilla marketing.
87. One of the biggest problems associated with ___________ as an element of promotion is the high absolute dollar outlay often required.
a) personal selling
b) advertising
c) public relations
d) sales promotion
e) packaging
88. Paid personal communication that seeks t
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