Question1.One of the advantages of television is that it co

19 May Question1.One of the advantages of television is that it co

Posted at 10:21h in Essay Writing Services by Past Papers

Question

1.One of the advantages of television is that it combines sight, sound, and motion, appealing to the senses, high attention, and high reach. One of the disadvantages of television is its ________. (Points : 5)

use of the “remote control” to zap through commercials
high clutter
cable channels
fragmented markets
censorship possibilities

2.When two or more brands or companies team up on coupons, refunds, and contests to increase pulling power, it is called ________. (Points : 5)

price packs
frequency promotions
team promoting
tie-in promotions
cross-promotions

3.In measuring the effectiveness of a firm’s communications investment, ultimately ________ measures capture the real payoff. (Points : 5)

behavior-change
purchase
action
inaction
none of the above

4.An effectively trained company sales force can make four important contributions: enthusiasm building, missionary selling, key account management, and ________. (Points : 5)

customer contacts
relationship selling
direct sales contacts
increased stock position
account management

5.If a person has a positive attitude toward a source and a message, or a negative attitude toward both, a state of ________ is said to exits. (Points : 5)

communication
congruity
celebrity
insight
transformation

6.Customers typically pose objections during the presentation or when asked for the order. ________ resistance includes resistance to interference or a reluctance to give up something. (Points : 5)

Promoting
Branding
Logical
Psychological
Normal

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