20 May WHAT ISSUES EMERGE IN THIS CASE IN TERMS OF COMMUNICATING CHANGE WITH THE OUTSIDE WORLD?
Describe how a turnaround team may be used to overcome the frustrations of employees.
Write a vignette that could be used by Avon to assist in overcoming the cultural change barriers that companies like Avon faced. What international issues might need to be taken into account in writing these vignettes?
Using Ford and Ford’s four types of change conversations, describe how Avon would go through the process of communicating change to its staff.
Imagine you are in Sherilyn McCoy’s position as the CEO of Avon. You are trying to rebuild the company’s corporate standing. Write a script for your address to the shareholders after 18 months in the position. Pay attention to the appropriate use of metaphors in your “change conversation†to this group.
What issues emerge in this case in terms of communicating change with the outside world?
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