Final Project Part I: Product Overview

Introduction (Delete this heading in your final paper.)

In your opening paragraph, very briefly introduce the purpose of your paper. Describe the company and what product the company is launching. Three or four sentences are sufficient.

Paragraph 1 (Delete this heading in your final paper.)

Using content from your Milestone One work (the discussion forum from Module Two), include a revised and completed SWOT matrix. Explain how this can help you to market your new product. Make sure you focus specifically on the SWOT related to the product, not the company overall.

Paragraph 2 (Delete this heading in your final paper.)

Describe the target market for the pet supply store’s new product to be launched. Include information about the target market’s demographic, psychographic, and geographic breakdown. A minimum of four to five sentences are required to support your thoughts. Focus your thinking around the segment of the pet supply store’s target market that would be most interested in purchasing this new product. Ensure that you respond to feedback from Milestone Two in this section.

Paragraph 3 (Delete this heading in your final paper.)

Identify and describe the specific wants and needs of this target market. Remember that you are focusing on the segment of the target market that would be interested in buying the new product. A minimum of four to five sentences are required to support your thoughts. Be specific in your answer and include information about the product that will either appeal to the wants of this market or satisfy their needs or both. Make sure you incorporate feedback and edits from Milestone Two in this section.

Paragraph 4 (Delete this heading in your final paper.)

Identify the marketing strategies that you would recommend the company use and explain why you have chosen them. For each marketing strategy that you recommend, make sure to outline the 4 P’s (price, place, promotion, and product). Explain how you could use the 4 P’s to inform your strategies.

Paragraph 5 (Delete this heading in your final paper.)

Choose one marketing strategy you would recommend that the company avoid. Make sure that you explain why it should avoid this strategy. Outline the 4 P’s (price, place, promotion, and product) for the strategy. If you made changes to one or more of the 4 P’s, could this strategy be more likely to succeed?