21 May WHAT ARE THE MARKETING MIX STRATEGIES USED BY THE COMPANY?
interview report for UAE based practicing entrepreneur or the marketing executive of a start-up company, which is a minimum of seven pages long (double-spaced) excluding the cover page and the references page
The focus of the report should be centered on the following three learning outcomes:
1. What are the marketing mix strategies used by the company? (Please use the concepts that we covered in the class and enhance it from external sources)
2. What are the marketing strategies developed by the company to target, segment, position, and differentiate its products/services from competitors? (Please use the concepts that we covered in the class and enhance it from external sources)
3. Discuss the various constraints faced by the company at the early stage of the start-up. How the company did lessen these constrains? (Please use the concepts that we covered in the class and enhance it from external sources)
Include the questions prepared for the interview (in Appendix)
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