30 Apr DESCRIBE USEFUL DATA, METHODS AND METRICS TO CRITICALLY ASSESS WHETHER YOUR RECOMMENDATION WOULD BE EFFECTIVE.
I think theres been a pretty dramatic shift across the grocery aisle in the last five years,” Massa says. “Theres kind of very few sacred cows in the grocery store.”
Massa says sales of traditional cereals, for instance, have stalled over the past five years. Ann Simonds, chief marketing officer at General Mills, says that the slowdown in growth leaves companies with a choice: They can cut costs by merging, like Heinz and Kraft did earlier this year. Or they can try to increase revenues with products that keep pace with consumer demands. Simonds notes that General Mills has recently introduced gluten-free Cheerios and low-sugar Yoplait.
“We personally believe that in the long term, our shareholders, our employees, the consumers we serve will be better off if we remain focused on innovation and growth, while at the same time very responsibly managing our cost structure,” she says.
But General Mills has also purchased smaller, more innovative food companies like the organic brands Cascadian Farm and Annies — in part, Simonds says, because their entrepreneurial cultures drives innovation.
Simonds says this is an exciting time to be in the food business. But for big companies like General Mills, its also challenging. Massa says big companies hoping to prosper have to make big bets.
“If theyre going to add a new capacity to a manufacturing plant, thats a $30 to $75 million investment. They need to make a really, really big wins when they make those big bets, and thats just harder and harder to do,” he says.
Massa says big food companies often serve as stewards of iconic brands, keeping them going year after year. But if they want to grow, they also have to find a way to keep those brands relevant to modern consumers.
Critical Analyses:
1. Very briefly describe YOUR business situation and SOLUTION THEME FOR THE PAPER (I read the case, so DO NOT WASTE SPACE DESCRIBING WHAT IS IN THE CASE/ARTICLE), including the RELEVANT macro-environmental and micro-environmental conditions facing the organization. This goes in paragraph one.
2. Develop the BUSINESS APPLICATION problem statement concisely: the opportunity or threat facing the organization AND HOW TO SPECIFICALLY ACHIEVE IT.
3. BASED ON ANALYSIS OF DATA, METHODS and alternatives (IF ANY), what would you consider the best way to address the opportunity or threat to the organization? Present each realistic alternative (if any) in sufficient detail to give the reader (me) an idea of why it may be beneficial and HOW TO DO IT.
4. Inform me of your reasons for the WELL INTEGRATED recommendations.
5. Describe useful data, methods and metrics to CRITICALLY ASSESS whether your recommendation would be effective.
6. Summarize what you have learned from your critical thinking analysis and integration.
In-text source citations and a comprehensive bibliography are required. Your report must include the focal reading plus at least three references in addition to the companys website
Critical analyses must be a maximum of three pages in length; only the first three pages will be read and evaluated by the instructor. You will identify a THEMED problem or opportunity and discuss a viable operational solution (HOW TO DO IT SPECIFICALLY) based on your analysis of the case AND SYNTHESIS (INTEGRATION) OF THE BUSINESS APPLICATION. NOTE THE FOCUS ? INTEGRATIVE BUSINESS APPLICATION.
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