21 May WHICH CRM SYSTEM WOULD BE BETTER FOR YOUR GROUP PROJECT PRODUCT, IF YOU WILL HAVE A COMPANY TO SELL THAT PRODUCT, AND WHY?
1. Answer the following questions by comparing Salesforce.com and
Sugar CRM system. More info about the products can be found by
a. Visiting www.salesforce.com and www.sugarcrm.com.
b. Google or Bing the phrase “Salesforce vs. Sugar CRM.â€
Read several comparisons.
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Answer items a – d by creating a 5 rows x 3 columns table. (10
points)
a) Intended market for these products
b) Costs
c) Relative strengths (at least 3 strengths)
d) Relative weakness (at least 3 weakness)
e) Which CRM system would be better for your group project
product, if you will have a company to sell that product, and
why?
2. Extra Credit: (5 points, 1 point for each case) Make a
recommendation based on the two CRM products you have
explored for the following businesses and explain why:
a) An independent wedding planner who is working as a sole
proprietor
b) An online vendor, such as www.sephora.com
c) A musical venue, such as www.santafeopera.org
d) A vendor of consulting services, such as
www.crmsoftwaresolutions.ca
e) A vacation cruise ship line, such as
www.hollandamerica.com
Recommendation
Weakness (at least 3, list
them in bullet format)
Strengths (at least 3, list
them in bullet format)
Cost (e.g monthly
charges, annually
charges)
Intended Market (e.g.
company size, type of
business)
1st System
2nd System
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