WHICH OF THE FOLLOWING IS NOT A COMPONENT PART OF TOTAL CUSTOMER VALUE?

21 May WHICH OF THE FOLLOWING IS NOT A COMPONENT PART OF TOTAL CUSTOMER VALUE?

Which of the following is an example of primary data that would be used by Topps card company to determine popularity of its new hologram baseball card series?

The systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing the company is termed _______________.

Small companies can engage is marketing research in a number of creative and inexpensive ways, including _______________.

The step in the marketing research process that includes determining who will be sampled is to _______________.

Rita Jenkins, president of the local Chamber of Commerce, had difficulty getting members to assist in running the organization. She felt it was because of lack of commitment to the Chamber. Her vice-president felt it was due to having too many meetings. The organization’s secretary felt it was because there were several other professional organizations to which the members also belonged. If Rita wants to do research to determine the real reason why members do not want to run for office, she should begin by ________________.

The second step in the marketing research process is ______________.

Marketing information systems are developed from internal company records, marketing intelligence, and marketing research.

Data published by the government and data purchased from outside suppliers can improve the quality of a company’s marketing intelligence efforts.

The last step in marketing research is developing the research plan.

Lowe’s home improvement stores strive to have nicer, more knowledgeable salespeople, a better product selection, and to maintain an impeccable image. These are all part of improving the offer via _____________.

Which of the following is NOT a component part of total customer value?

______________ is the difference between a prospective customer’s evaluation of all the benefits and costs of an offering and the perceived alternatives.

_____________ are relatively homogeneous and enduring divisions in society, and may exhibit distinct product, brand, and media preferences.

Each of the following is considered consumer behavior EXCEPT:

Which factors have the broadest and deepest influence on consumer behavior?

The business market differs from the consumer market in that _____________.

Organizational buying is ______________.

The ____________ consists of all the organizations that acquire goods and services used in the production of other products or services that are sold, rented, or supplied to other customers.

Toyota, the maker of the Scion brand, using what kind of brand strategy with Scion products?

Brands can play a number of specific roles within a company’s brand portfolio. For example, a __________ is positioned with respect to competitors’ brands so that more important and profitable brands retain their desired positioning.

Which of the following is NOT an advantage of co-branding?

In 2003, Toyota introduced its Scion brand with the aim of bringing younger buyers into the “family.” This was a classic example of _________________.

___________ are formal statements of expected product performance by the manufacturer.

Mazda’s Miata convertible originally drew the most interest from women between the ages of 35-55. In order to interest more potential customers in the roadster, Mazda beefed up the model with heavier shocks and a faster engine, and then emphasized performance in its advertising. This is an example of creating a new product by ____________.

For $15 a day, Chlena will go to your home and feed, water, and play with your pet while you are on vacation. The service Chlena provides is an example of a _____________.

Which of the following best describes the category in which the offering’s service mix is distinguished? “People patronize restaurants for both food and service.”

Best Buy will often try to sell the buyer of a high end television monitor an extended warranty. This is an example of _______________.

When customers buy on the basis of a reference price or because the price conveys a particular quality image to them, they are being influenced by ____________.

A common mistake in pricing is ____________________.

Scotty is in the process of opening Suburban Legends SK8S to sell boards, wheels, trucks, clothing, videos, and skateboarding related collectibles. The first thing Scotty should do when setting the store’s prices is to ____________.

When Cyler goes to do his grocery shopping for the week he also likes to drop off his finished rolls of film and visit the bank at the same time. He would also like the idea of having a package mailing service to use while he is shopping. Cyler would enjoy doing his grocery shopping at a _______________.

Which of the following is NOT one of the four levels of retail services mentioned in the text?

Belk is a chain of stores found primarily in southern United States. Each store carries several product lines and each line is managed separately by a specialist buyer or merchandiser. McRae’s offers many types of customer service and its prices reflect that fact. Belk’s is an example of a ____________.

Which is the last major decision in international marketing?

Because of Coca-Cola’s size and power in the marketplace, they tend to dominate some members in the channel. This allows them to require strong cooperation from resellers who carry Coke products. This is an example of a(n) _____________.

McDonald’s franchisees get a small discount when they pay their bills for supplies within the first seven days (when the due date is 30 days after delivery). This is an example of ___________ within channel relations.

Advertising for Advil pain reliever shows Advil is superior to Tylenol. This is an example of _________advertising.

Assume you are advertising very expensive authentic Turkish carpets to upscale investors in Germany. Credibility and prestige are important. The best medium for your advertising message is _____________.

Abercrombie & Fitch could use __________ advertising to reduce the cognitive dissonance experienced by someone who recently purchased its brand of high-fashion, high-priced clothing and wonders if they got the value for their money.

Which of the following is NOT a major mode of communications in the marketing communications mix?

Which is correct about “noise” in the communication process?

Bradford Soap, the second largest soap maker in the world, occasionally arranges tours of their plant in Warwick, Rhode Island. This is part of what kind of communications platform?

The computer _______________ consists of the manufacturers of computer memory chips, monitors, keyboards, coaxial cables, modems, software, storage systems (disks, hard drives, portable USB media), and those who install, repair, and maintain systems and software.

__________ marketing aims to build long-term, mutually satisfying relationships with key parties—customers, suppliers, distributors—in order to earn and retain their long-term preference and business.

Intel, one of the largest producers of integrated circuit chips, puts a great deal of effort into expanding production of chips to drive down cost and thus expand the market. This is most indicative of the __________ concept.

Marketing __________ is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.

Which of the following is an example of a transfer?

Communication of customer satisfaction results should be done internally (inside the company or organization) for which of the following reasons?

_____________ is the key ingredient in many marketing campaigns and consists of a diverse collection of incentive tools, mostly short term, designed to stimulate trial, or quicker or greater purchase, or particular products or services by consumers or trade.

Within the last couple years several cosmetics manufacturers have introduced non-clumping mascara. Revlon was one of these manufacturers. Revlon should use ________ advertising to increase selective demand for its non-clumping mascara.

Public policy makers have developed a substantial body of laws and regulations to govern advertising. For these reasons, an important step in developing an advertising campaign is _____________.

Which of the following is NOT a step that might be used to improve the quality of a firm’s marketing intelligence?

Small companies can engage is marketing research in a number of creative and inexpensive ways, including _______________.

Which of the following is an example of primary data that would be used by Topps card company to determine popularity of its new hologram baseball card series?

All of the following are steps in the marketing research process EXCEPT:

The step in the marketing research process that includes determining who will be sampled is to _______________.

Rita Jenkins, president of the local Chamber of Commerce, had difficulty getting members to assist in running the organization. She felt it was because of lack of commitment to the Chamber. Her vice-president felt it was due to having too many meetings. The organization’s secretary felt it was because there were several other professional organizations to which the members also belonged. If Rita wants to do research to determine the real reason why members do not want to run for office, she should begin by ________________.

Small companies can engage in marketing research in a number of creative and affordable ways, including using the Internet or taking advantage of local university students who need business projects.

Data published by the government and data purchased from outside suppliers can improve the quality of a company’s marketing intelligence efforts.

Typically, companies budget about 11-12 percent of company sales for marketing research.

______________ is the difference between a prospective customer’s evaluation of all the benefits and costs of an offering and the perceived alternatives.

Lowe’s home improvement stores strive to have nicer, more knowledgeable salespeople, a better product selection, and to maintain an impeccable image. These are all part of improving the offer via _____________.

Which of the following is NOT a component part of total customer value?

_____________ are relatively homogeneous and enduring divisions in society, and may exhibit distinct product, brand, and media preferences.

Within the United States, Southerners, Mormons, and Native Americans are examples of:

A(n) ________________ is likely to offer informal advice and information about a product or product category.

Organizational buying is ______________.

The institutional market is best described as having _____________.

Business buyers ______________.

Brands can play a number of specific roles within a company’s brand portfolio. For example, a __________ is positioned with respect to competitors’ brands so that more important and profitable brands retain their desired positioning.

When Apple introduced its popular iPod Nano model, it dropped its Mini iPod at the same time. The Mini was, at the time, the most popular mp3 player in the marketplace. This is an example of __________.

BMW, the maker of the Mini Cooper brand, is using what kind of brand strategy with its Mini products?

When SAP software added a Windows-style “back” button to its industrial invoice management software, the new product ___________.

___________ are formal statements of expected product performance by the manufacturer.

Marketers plan their market offerings at five levels. What is the correct order of the levels, going from most fundamental to the level with the most benefits?

Characteristics a buyer can evaluate before purchase are called _______________.

Mr. Tse and his family took a vacation to Washington, D.C. While there, they bought souvenirs; t-shirts and hats to take home to family and friends who didn’t have the opportunity to go. The experience of the Tse’s is an example of which offering?

Which of the following best describes the category in which the offering’s service mix is distinguished? “People patronize restaurants for both food and service.”

When customers buy on the basis of a reference price or because the price conveys a particular quality image to them, they are being influenced by ____________.

When introduced in the late 1970s, personal computers had large initial demand. People were interested in buying them to make writing and editing easier. The earliest simple PCs were initially priced around $2,500. The manufacturers of the first PCs were probably using a _________ pricing strategy.