21 May HOW DID THE PRODUCT PERFORM WITH REGARD TO YOUR EXPECTATIONS?
The feature film shown in class, The First $20 Million (dir. Mick Jackson, 2002) deals with issues of entrepreneurship.
Part A: (10 pts). Describe the main business idea, its evolution and implementation. Using Michael Porter’s five
competitive forces model define strategy used in the film.
The Five Competitive Forces model is an outside-in business unit strategy tool that is used to make an analysis of the attractiveness (value…) of an
industry structure. The five competitive forces analysis is made by the identification of 5 fundamental competitive forces:
• The entry of competitors (how easy or difficult is it for new entrants to start to compete, which barriers do exist)
• The threat of substitutes (how easy can a product or service be substituted, especially cheaper)
• The bargaining power of buyers (how strong is the position of buyers, can they work together to order large volumes)
• The bargaining power of suppliers (how strong is the position of sellers, are there many or only few potential suppliers, is there a
monopoly)
• The rivalry among the existing players (is there a strong competition between the existing players, is one player very dominant or all
equal in strength/size).
Part B: (5 pts) Identify the core team members in the film. Using stages of team development model:
forming – storming – norming – performing -adjourning
summarize the team evolution and progress through each stage.
Problem 2 [5 pts.]
If your student ID# ends with an odd digit:
Describe both your best and worst customer experience with a product (it can be two separate instances)
• Describe a product(s).
• Describe your expectations with regard to a product.
• How did the product perform with regard to your expectations?
• Why do you think it counts as your best/worst experience?
If you student ID# ends with an even digit (remember that 0 is an even number)
Describe both your best and worst customer experience with a service (it can be two separate instances)
• Describe the service(s).
• Describe your expectations with regard to the service.
• How did the service perform with regard to your expectations?
• Why do you think it counts as your best/worst experience?
Problem 3 [5 pts.]
Comment on your cross-cultural experiences of your choice. For example, if you were born and raised in Canada and had an opportunity to spend some time abroad, what adjustments did you have to make (e.g., what behavior was acceptable/unacceptable in Canada, but not in the host country). Similarly, if you immigrated to Canada, describe your “culture shock” experience. What was the easiest and/or most difficult issue to deal with?
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