21 May WHAT ARE THE MAIN POINTS OF CONCERN THAT THE PESTLE ANALYSIS IDENTIFIES?
Your company name is ‘Arden Design & Print’ (fictitious). You have been advised by a friend that you should consider becoming a limited company. Consider a strengths and weaknesses approach to this change of legal format and then draw conclusions about what you will do. You should avoid using bullet points and instead use well-developed, critical, balanced and justified paragraphs.
Explain why ‘Arden Design & Print’ might benefit from undertaking a stakeholder analysis. Imagine ‘Arden Design & Print’ was to open a store in your home town. Identify potential key stakeholders and undertake a stakeholder analysis (using Mendelow’s (Mendelow 1991) power / interest matrix) to identify potential areas of support and conflict.
PART 2: 4000 WORDS Select any one company currently trading goods and/or services within your own country (or a country you can more easily research). Note: If your choice is a very large organisation you may be advised to concentrate on one sub-department within it. Question 1 (LO: 3 Using appropriate economic theory and commercial data / examples etc. (text books and also financial reports, company web sites etc.) identify the type of competitive market structure i.e. perfectly competitive: imperfectly competitive/monopolistic, oligopoly, duopoly or monopoly (Mankiw 2012) within which it operates.
Fully justify your answer.
Undertake a PESTLE ANALYSIS (Collins 2014): This should be fully contextualised, data rich where appropriate, and fully referenced to a range of appropriate sources. (30 marks) Question 3 (LO: 6) What are the main points of concern that the PESTLE analysis identifies? • Explain how the company operates or may potentially operate to minimise the potential impacts of these points of concern.
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