23 May CREATE A PLAN INCORPORATING FINDINGS FROM 1 AND 2 ABOVE
Analyze the six paths to creating blue oceans (pages 49-80) as they pertain to your company/product or service (2-4 pages).
2. Determine what can be done (or has been done) to appeal to customer tiers outside your target market (from your last work).
3. Create a plan incorporating findings from 1 and 2 above (1-2 pages).
4. Draw a new strategy canvas that shows the implementation of your new strategy.
You will use information from the first part of your paper on Quicken Software. (Items 2, 3, 4) as well as this week (items 1, 2, 3).
Deliverables: This paper will be 4-7 pages and will include:
1. An analysis of the six paths to creating Blue Ocean Strategies
2. A plan to address customers outside your target market Draw a new strategy canvas after your new strategy is (or has) been implemented
Be sure your paper is well written, and free of grammatical errors.
Final part:
From: the work you have completed about: QUICKEN SOFTWARE BY INTUIT now for a discussion do the following:
Please read each one, and choose one on which you wish to comment. Your comments should include a very brief overview of the paper (1–2 sentences), an assessment of the initial versus the final strategy canvas presented, additional aspects that the team might have considered in terms of the buyer utility map, the three tiers of non-customers, and the overall Blue Ocean Strategy the team used.
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