23 May EVALUATE THE APPLICATION OF THE CONCEPT OF TRIPLE BOTTOM LINE PERFORMANCE IN THE CASE.
Explain the major goals and objectives of the World Council for Sustainable Development.
• Analyze the World Business Council’s concept of Corporate Social Responsibility and explain how this idea can help companies live up to their responsibilities as global citizens.
• Explain the nature of the company’s operations including the company’s country of origin, number of employees, revenue sources, and any other relevant operational information.
• Identify the company’s main initiative and its role in terms of social responsibility. Explain the specific actions taken by the company in this initiative.
• Analyze the results of the initiative and the success and/or failures of the initiative.
• Assess the main lessons learned from the initiative
• Evaluate the application of the concept of triple bottom line performance in the case.
Write an 8-10 page case study analysis in Word format. Apply APA standards for writing style to your work. Use the following file naming convention: LastnameFirstInitial_M3_A2.doc.
Assignment 2 Grading Criteria
Maximum Points
Explained the main goals and objectives of the World Council for Sustainable Development.
20
Analyzed how the WCFSD’s concept of Corporate Social Responsibility can help companies live up to their responsibilities as global citizens.
20
Explained the nature of the company’s operations, including the company’s country or origin, number of employees, revenue sources, and other relevant information.
20
Identified the company’s main initiative and explained its role in terms of social responsibility.
20
Analyzed the specific actions taken by the company in this initiative.
20
Analyzed the results of the initiative and the success and/or failures of the initiative.
20
Assessed the main lessons learned from the initiative.
16
Evaluated the application of the concept of triple bottom line performance in the case.
20
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