24 May Question 300. Converse started selling its “high-top” canvas basketball sh
Question
300. Converse started selling its “high-top” canvas basketball shoes in colors such as hot pink, lime green, and purple, to accompany their traditional colors of black and white. Converse seems to be pursuing a
opportunity.
A. 
market penetration
B. market development
C. product development
D. diversification
E. breakthrough
301. Heinz, in order to boost its sales, came up with ketchup in gross green and funky purple colors. It packaged the ketchup in EZ Squirt dispensers molded to fit little hands. This is an example of:
A. Product development.
B. Market development.
C. Diversification.
D. Market penetration.
302. In developing trails for hiking and biking to bring its winter ski customers back in the summer, Mountain High Ski Resort is pursuing what type of opportunity?
A. Channel penetration.
B. Diversification.
C. Product development.
D. Market development.
E. Market penetration.
303. Zippo is pursuing opportunities with its Multi-Purpose Lighter that is designed to light candles,
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