24 May Question 119. The three basic tasks of ALL managers, according to the text, are:
Question
119. The three basic tasks of ALL managers, according to the text, are:
A. planning, staffing, and evaluating.
B. marketing, production, and finance.
C. execution, feedback, and control.
D. hiring, training, and compensating.
E. planning, implementation, and control.
120. Which of the following is one of three basic marketing management jobs?
A. To direct the implementation of plans
B. To control the plans in actual operation
C. To plan marketing activities
D. All of these are basic marketing management jobs
121. The marketing management process is the process of:
A. Planning marketing activities.
B. Implementing marketing plans.
C. Controlling marketing plans.
D. All of these.
122. Which of the following duties would not be performed by a firm’s marketing managers?
A. Planning activities
B. Directing the implementation of plans
C. Controlling plans
D. Overseeing the firm’s financial statements
E. Developing marketing mixes for target markets
123. Why can’t marketing managers be satisfied just planning present activities?
A. Markets are dynamic.
B. Consumers’ needs keep changing.
C. The environment keeps changing.
D. Competitors often change.
E. All of these are reasons why marketing managers can’t be satisfied just planning present activities.
124. The managerial process of developing and maintaining a match between the resources of an organization and its market opportunities is called:
A. management by objective.
B. marketing programming.
C. marketing strategy planning.
D. strategic (management) planning.
E. market planning.
125.is the managerial process of developing and maintaining a match between an organization’s resources and its market opportunities.
A. Strategic (management) planning
B. Target marketing
C. Mass marketing
D. Resource allocation
E. Marketing control
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