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WHAT ARE THE FINANCIAL DYNAMICS AND OPPORTUNITIES?

WHAT ARE THE FINANCIAL DYNAMICS AND OPPORTUNITIES?

. Has the research discovered any moral or ethical issues that you are uncomfortable with?

7. What technological changes are changing or emerging that may affect the business?

Financial Feasibility
1 What are the projected Revenues from the sale of your product or service?
• From the Market Research, what is the projected sales volume in “units sold?” and in “dollars sold”?
• From the Market Research, what is the selling price per unit?
• What is the total expected revenue?

2. What are the financial dynamics and opportunities?
• Costs Structure (per unit basis)
– Price per unit minus
– Variable Costs (Cost of Goods Sold & Controllable Costs) per Unit equal
– Gross Margin per Unit minus
– Fixed Costs per Unit equal
– Net Margin per Unit

3. Is it worthwhile financially?
• 1 Year Monthly Cash Flow Statement. (Completed in a spread sheet format so it can be built upon with new information)
• Ensure that you clearly show all assumptions for this statement.

4. How much investment is required?
• One Time Assets and Startup Expenses
– Plant & Equipment
– Leasehold Improvements
– Initial Inventories
– Research & Development
– Legal
– Experts
• Operating expenses prior to break even

5. What are the financial risks?
• Break Even Analysis Units to break even. (Total fixed costs from Income statement
divided by Gross margin per unit) Figure out on a monthly basis.
• Payback (Investment required divided by net margin per unit – Date when units calculated above are sold & collected.)
• Return on Investment (Yearly Net Profit divided by Total Investment required)
• Risk vs. Reward (Personal feelings of the risks and rewards)
• Opportunity Costs (Can you get a better return somewhere else?)
• Personal Financial Risk (What will you have to give up. Sign over mortgage etc.)

6. What are the possible sources of financing?
• Chances of getting the money?
• What will you have to give up?

7. General Financial Numbers that would indicate attractiveness of Venture
• Gross Margin 20 – 30% plus
• Net Profit Margin – 10 to 15%. Plus
• Return on Investment – 15% plus
• Payback – 3 years or less.
• Break even – 2 years or less
• Note: These numbers must not be looked at in isolation over a one year period. You need to look at the numbers over a 3 year period and as a whole, not just individually. Industry averages can be quite different.

Human Resource Feasibility
Questions:
1. What technical and management experience is required?
2. Who are the owners and what are their roles? (Entrepreneur, Manager, Tech. Expert)
3. What is the ownership structure?

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