25 May Question 121. Although most people do not have a personal marke
Question
| 121. | Although most people do not have a personal marketing plan, when would one be appropriate? |
| 122. | One of the benefits of taking marketing courses is the opportunity to apply marketing concepts to marketing yourself. When selling yourself, you are a product including all the skills, aptitudes, and attitudes you bring to the market. What is a sustainable competitive advantage? What can you do to give yourself a sustainable competitive advantage in the marketplace? |
| 123. | Your marketing professor, Dr. Marketing, has been asked to participate in the university’s strategic marketing planning process. During the planning phase of the process, what questions will Dr. Marketing likely ask? Be specific to the university’s strategic marketing planning process. |
| 124. | The text describes firms like Netflix and Southwest, who operate in competitive markets but successfully differentiate themselves from the competition. This gives them a sustainable competitive advantage. What is a sustainable competitive advantage? Describe an example of a product or business you have encountered that has developed sustainable competitive advantage. Why is that product or firm advantage sustainable? |
| 125. | Your marketing professor, Dr. Marketing, has been asked to participate in the university’s strategic marketing planning process. After completing the planning phase of the process, Dr. Marketing has been asked to assist with the STP analysis. What questions will Dr. Marketing ask during the STP analysis? Be specific to the university’s strategic marketing planning process. |
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