25 May Marketing Mix of an International Organization.
This assignment will assess the Marketing Mix of an International Organization.
- Select a Global Fortune 500 Company.
- Pick a specific product that the company offers in at least three different countries.
- Assess the Marketing Mix for this specific product in each of the three countries. It may be best to set up a chart and identify the Marketing Mix components for each of the countries. More specifically, you will want to consider:
a) Product – What are the basic product benefits, brand name, warranty, service, or innovative qualities?
b) Price – Currency exchange, any planned discounts during the year, method of payment accepted, or e-marketing (if applicable).
c) Promotion – Advertising, sales promotion, public relations, personal selling, etc…
d) Place (distribution) – Market entry method, channels of distribution, and channel cooperation.
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