Unit 1 Learning Journal
In this week’s Journal, say what it was about this particular class in the College of Business that interested you in the first place. Do you desire to work in the field of advertising? What is it you hope to gain by taking this class?
Requirements:Your reflective Journal article should consist of a minimum of 300 words and no more than 500 words. The Journal must be concise, well-written, and demonstrate a thorough understanding of the question asked. This Journal exercise provides you the opportunity to demonstrate your knowledge of this week’s lesson and to reflect how the unit pertains to you, personally, now and in your future career goals
Unit 2 Learning Journal
In this week’s Journal, describe how you go about promoting/advertising yourself. We use terms such as “targeting” and “positioning” in both marketing and in advertising. Reflect on how you would utilize those practices when trying to move up in the field you are in or when trying to get a better job in another type of business.
Requirements:Your reflective Journal article should consist of a minimum of 300 words and no more than 500 words. The Journal must be concise, well-written, and demonstrate a thorough understanding of the question asked. This Journal exercise provides you the opportunity to demonstrate your knowledge of this week’s lesson and to reflect how the unit pertains to you, personally, now and in your future career goals.
Unit 3 Learning Journal
In this week’s Journal, reflect on the future of advertising in traditional media such as newspapers, television, and radio. Do you think there is still a place for advertising in such media? If you ran a small business (25 employees or less), would you advertise in these media or would you choose social media which may be less expensive but perhaps not as targeted?
Requirements:Your reflective Journal article should consist of a minimum of 300 words and no more than 500 words. The Journal must be concise, well-written, and demonstrate a thorough understanding of the question asked. This Journal exercise provides you the opportunity to demonstrate your knowledge of this week’s lesson and to reflect how the unit pertains to you, personally, now and in your future career goals.
Unit 4 Learning Journal
In this week’s Journal, reflect on the ways you would break through all of the “clutter” in the marketplace when starting your own business. How would you begin to gain market share when there are so many ways to advertise and promote a new business? Would this discourage you from even thinking about starting your own company?
Requirements:Your reflective Journal article should consist of a minimum of 300 words and no more than 500 words. The Journal must be concise, well-written, and demonstrate a thorough understanding of the question asked. This Journal exercise provides you the opportunity to demonstrate your knowledge of this week’s lesson and to reflect how the unit pertains to you, personally, now and in your future career goals.
Unit 5 Learning Journal
In this week’s Journal, reflect on the one advertising campaign that has impacted you the most. In other words, what campaign would you describe to others in class as the “best ever done?” And even if this campaign is the one you remember the most, did it convince you to purchase the product or service and, if so, are you still loyal to that product or service?
Requirements:Your reflective Journal article should consist of a minimum of 300 words and no more than 500 words. The Journal must be concise, well-written, and demonstrate a thorough understanding of the question asked. This Journal exercise provides you the opportunity to demonstrate your knowledge of this week’s lesson and to reflect how the unit pertains to you, personally, now and in your future career goals.
