The cornerstone of Blue Ocean Strategy is the 6 paths framework.
True
False
Question 2 of 25
4.0 Points
The right strategic sequence is: price, buyer utility, cost, and adoption.
True
False
Question 3 of 25
4.0 Points
Going into the field to explore the six paths to creating blue oceans is which step when visualizing strategy?
A. Visual awakening
B. Visual exploration
C. Visual communication
D. Visual strategy fair
Question 4 of 25
4.0 Points
NABI applied which of the 6 paths framework to reframe the U.S. transit bus industry?
A. Look across chain of buyers
B. Look across strategic groups within industries
C. Look across alternative industries
D. Look across complementary product and service offerings
Question 5 of 25
4.0 Points
With uncovering blocks to buyer utility the aim is to check whether your offering passes the exceptional utility test, as did the Model T.
True
False
Question 6 of 25
4.0 Points
During the visual awakening step of visualizing strategy, companies should compare their business with their competitors by drawing an “as is” strategy canvas.
True
False
Question 7 of 25
4.0 Points
It does not make a difference to know the right strategic price from the start when trying to move from exceptional utility to strategic pricing.
True
False
Question 8 of 25
4.0 Points
Companies mistakenly forfeit unexplored noncustomers because they assume these noncustomers’ need and the business opportunities associated with them belong to other markets.
True
False
Question 9 of 25
4.0 Points
Expectation clarity requires that after a strategy is set, managers state clearly the new rules of the game.
True
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