Question 123. T F A product need not be a physical product.

123. T F A product need not be a physical product.

124. T F A service is intangible and is the result of the application of human or mechanical efforts to people or objects.

125. T F Supporting services, such as installation and guarantees, are part of a product.

126. T F The core product element of the total product can include installation, delivery, training, and financing.

127. T F The atmosphere and décor of a retail store, the variety and depth of product choices, the customer support, even the sounds and smells all contribute to the experiential element of its total product.

128. T F The buyer’s intent can determine whether an item is classified as a consumer or a business product.

129. T F Use of the product is the most important means of distinguishing consumer products from business products.

130. T F The two major product categories are business and institutional.

131. T F A product’s classification can influence its price, distribution, and promotion.

132. T F Bread is usually a convenience product.

133. T F Consumers are reluctant to purchase substitute brands if a desired brand of a convenience product is unattainable.

134. T F Unfinished furniture is considered to be a convenience product because it is relatively inexpensive.

135. T F Per-unit gross margins on convenience products are relatively high.

136. T F The gross margin percentage on convenience goods is usually fairly high because they are low-priced items.

137. T F Buyers want to exert only minimal effort to obtain shopping products.

138. T F Service, repair work, and accessories may be important considerations in a consumer’s decision to purchase a particular shopping product.

139. T F Obtaining a specialty product involves a considerable amount of comparison activity.

140. T F Accessory equipment becomes a part of the finished product.

141. T F Component parts usually need to be processed significantly before they are used in production.

142. T F Process materials are used directly in the production of products.

143. T F “Business Services” is not a category or type of business product.

144. T F A product line is a particular version of a product that can be designated as a distinct offering on the organization’s list of products.

145. T F A product line includes a group of closely related product items that are considered to be a unit because of marketing, technical, or end-use considerations.

146. T F Product mix refers to a related group of products in the product line.

147. T F The depth of a product mix is measured by the average number of product types in a product line.

148. T F The width of a product mix refers to the number of generic products offered by a company.

149. T F A product mix is the composite or total group of products that an organization makes available to customers.

150. T F Procter & Gamble has a wider product mix than does Baskin Robbins.

151. T F The original marketing strategy should not be altered in any way as a product travels through the stages of the product life cycle because consumers can become confused.

152. T F Many products never get beyond the introduction stage.

153. T F Communicating product benefits to consumers is v

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