25 May Question 17. The coordination of promotion and other marketing effor
Question
17. The coordination of promotion and other marketing efforts for maximum informational and persuasive impact defines
a) communication.
b) integrated marketing communications.
c) tactile communication.
d) kinesic communication.
e) proxemic communication.
18. Chris sees a television commercial for Arby’s promoting its roast beef sandwiches at 5 for $5.95. Later that day he goes to the nearest Arby’s for a roast beef feast, but is told that the special offer is not available at that location. Arby’s seems to lack
a) communication.
b) promotional efforts.
c) integrated marketing communications.
d) channel capacity.
e) coordinated awareness.
19. Effective management of integrated marketing communications is based upon
a) consumer attitudes towards promotion.
b) information about customers.
c) the communication process model.
d) budgetary allowances.
e) the firm’s organizational structure.
20. If FedEx-Kinko’s decided to outsource all of its marketing efforts to the MaxPro Company, which specializes in advertising, sales promotion activities, and public relations, FedEx-Kinko’s would likely be striving to practice
a) one-stop shopping.
b) more expertise.
c) pioneer promotional efforts.
d) competitive promotional programming.
e) integrated marketing communications.
21. In order for customers to receive greater customization and service, they must be willing to
a) pay high prices for standard goods.
b) give up all their rights to privacy.
c) use the Internet for communication with companies.
d) give information about themselves and their tastes.
e) spend significant amounts of time to purchase products.
22. A sharing of meaning defines
a) promotion.
b) information.
c) noise.
d) interference.
e) communication.
23. A person, group, or organization that has a meaning it intends and attempts to share with a receiver or an audience is a
a) communications channel.
b) source.
c) relay channel.
d) decoder.
e) sender.
24. In the Gillette advertisement that claims, “Gillette, the best a man can get,” Gillette is the communication
a) receiver.
b) transmitter.
c) decoder.
d) source.
e) noise.25. The individual or group that decodes a coded message
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